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Psychologies Magazine names Beauty Breakthroughs of 2012

Well well well, 2012 is nearly over – and Psychologies magazine has taken the time to sit down and reflect on the five beauty breakthroughs that have changed the way we look this year.

It’s been a year of high-tech beauty trends (think BB Creams and “Dr” brands) and simple multi-tasking wonders (think Hair and Face Oils), as well as a marked shift in the way we shop for our beauty products.

Dr Linda Papodopoulos says,

“There’s more transparency being demanded by consumers when it comes to beauty retail. It’s no longer about being duped – people are doing their homework before they spend their money.”

Here at Pai we’re absolutely thrilled to be recognised as leading one of these momentous beauty breakthroughs – The Talented Toners.

Our incredibly innovative BioAffinity Tonics have revolutionized the concept of a Toner. No longer an alcohol-heavy astringent, Pai Toners are nutrient-rich daily elixirs that make a real difference to the clarity, calmness and even tone of the skin.

Psychologies says,

“Pai BioAffinity Tonics proved a hit with beauty bloggers everywhere – and have gone on to be an overnight bestseller.

Containing rare, powerful botanicals that make a visible difference to the skin and balance pH levels in the gentlest way possible.”

If you’re yet to incorporate a BioAffinity Tonic into your skincare regime, I’d definitely recommend making the change in the new year.

Buy with our Camellia & Rose Gentle Hydrating Cleanser and Moisturiser of your choice and save up to £14 as part of our Pai Cleanse & Tone Starter Kit.

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